We’re obsessed with helping brands propel their growth through great storytelling.
We are a content consultancy with deep roots in journalism and digital media.
We were founded by Stuart Grudgings, a former Reuters bureau chief who spent 20 years covering technology and business and was part of a Pulitzer Prize-winning team.
Our growing team now includes former business journalists, content strategists and producers from Reuters, Chicago Tribune, Bloomberg, Yahoo, Fast Company, and WIRED, among other major media companies.
Meet the team
Stuart Grudgings
Stuart is a former Reuters Bureau Chief who covered business and the markets in Japan, the Philippines, Brazil, Malaysia, and Washington DC. He has also helped start-ups create high-impact content campaigns and ghostwritten for hundreds of senior executives from a wide range of industries.
Phat X. Chiem
Phat is the founder of StoryCraft, a boutique brand storytelling agency. Prior to establishing StoryCraft, he spent years as a senior editor at Yahoo curating content for its powerful homepage. Phat got his start in journalism as a business reporter for the Chicago Tribune. He holds an MBA from Pepperdine's Graziadio School of Business and Management.